Spreedly's New CEO

November 28th, 2011

Hi There,

I wanted to introduce myself to everyone and talk a little about Spreedly and why I joined the team. Commerce, in many ways more than a decade old on the web, is undergoing real change. Remember when everyone sort of gave up on it in the mid 2000’s? Amazon and eBay had it all sewn up was the general conclusion. Now, mobile is helping drive ease of access. Social Networks drive down customer acquisition costs making richer niche sites possible. Technology “on demand” creates new consumption models. Collaborative commerce can turn any one of us into a “producer” or “consumer” at any moment in time. Flash sales sure haven’t hurt either.

Spreedly appealed to me for 3 major reasons. One, I love start ups and had gotten away from this world. Two, the space is undergoing significant change and growth. Probably most importantly though was that the team here had built a real, tangible service – including passionate and vocal customers!

I have a 15 year background in sales, marketing and business development in enterprise SaaS world. At the risk of dating myself, I was selling “Cloud” based services in a time when people said “Oh, you’re an ASP!” If you’re really interested in learning more about me you can find out more here.

When it comes to subscriptions and e-commmerce, billing and invoicing is the glue that helps makes all this work. As you all know it’s complete with old world, highly regulated, antiquated services bumping head on into modern consumption and pricing models. Our smartest customers push us to get that friction point to zero. We may never actually get there, partly because you keep moving the goal posts, but that’s our mission.

Needless to say we have big plans focused on growth and expanding our services to better serve everyone. Feel free to email me if you want to connect. Thank you to those of you who have supported Spreedly up till now. Stay tuned over the coming weeks and months.

Regards,

Justin

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